WHY THIS INTERSECTION
Both design-thinking and experience-design are valuable disciplines, as they start with the end-user earlier on in the discovery phase, and intensively include them in the design and invention process. When practiced together, these two methods truly make solutions more impactful.
Think of it as this fusion of methods that helps us solve problems for real people and create a better experience for them while at it. When both methods are combined, they allow us to work with users as people, not objects or targets. This is truly at the heart of these two methods, and why both make valuable companions.