Both design-thinking and experience-design are valuable disciplines, as they start with the end-user earlier on in the discovery phase, and intensively include them in the design and invention process. When practiced together, these two methods truly make solutions more impactful.

Think of it as this fusion of methods that helps us solve problems for real people and create a better experience for them while at it. When both methods are combined, they allow us to work with users as people, not objects or targets. This is truly at the heart of these two methods, and why both make valuable companions.

The longer sentence...

I’m a Creative Lead with Dalberg’s Design Impact Group. I’m a strategist and a problem solver. I work at the intersection of design-thinking and experience-design in Africa. I specialize in user experience, branding and digital convergence. I help brands and organizations consider how best to craft impact solutions and experiences for people.

Influenced by the principles of co-design, I design with a love for the user and put users at the heart of everything I design. I am excited about simplicity, ease of use and aesthetic beauty.



Why design, if not user centered?

a human-centered approach allows us to create products and services that work better, more usable and often more efficient. I utilize discovery methods such as interviews and observations to form initial understanding of situations. Co-design is at the core of my process
Focus on human values
Empathy for the people we are designing for and feedback from these users is fundamental to good design.
Radical Collaboration
By involving designers and users on equal footing, we enable insights and solutions to emerge from the diversity.
Embrace Experimentation
Prototyping is not only a way to validate ideas; it is an integral part of the innovation process. It allows us build to learn.